A heat map on a website is a graphical representation that you can use to track visitor behavior.
It’s essential to detect what works and doesn’t on your website or a product page.
A heat map can be created in two ways:
Heat maps can be used for many purposes, including:
Heat maps have data that is depicted by hot and cold colors.
Hot color (reddish) shows elements where people look or click the most, and cold color (blue) shows the least clickable and viewed elements.