Inbound links are links that come from another website or blog to your website.
Inbound links are important for SEO as they show that your site is relevant and essential to others. This improves your SEO ranking and brings more visitors to your site.
But, you need to be careful when building inbound links because there are many ways they can be used as a form of spamming.
Inbound links consist of two parts:
- The link to your site’s page is through the URL.
- The anchor text – words or phrases that visitors can click and transfer to your web page.