Inbound marketing is an approach that focuses on organic strategies and tactics to attract people to your business. In contrast, outbound marketing is where you reach out to people through advertising and cold-calling.
Inbound marketers usually focus on transparency and providing value to potential customers. They help people discover and learn about businesses through organic methods. For example, through SEO, content marketing, social media, and referral marketing.
So, inbound marketing generates informed leads that are more likely to convert.
With that said, inbound marketing is a long-term strategy. It’s more time-consuming and doesn’t get you results right away. So it’s great to combine outbound and inbound strategies to drive results.