Lead nurturing is the process that focuses on helping people on their buying journey. It lets you build relationships that influence potential customers’ buying-decision.
Why is lead nurturing important?
Most leads are not ready to buy when they first contact you. It can take 3-7 touches before a lead is ready to buy.
How do you nurture leads?
Provide value at every touchpoint, so your leads want to do business with you when ready.
Examples of lead nurturing:
- Staying in touch
- Educational emails
- Retargeting campaigns
- Videos or podcasts
- Helpful resources