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What is Lead Nurturing?

Definition and meaning of Lead Nurturing:

Lead nurturing is the process that focuses on helping people on their buying journey. It lets you build relationships that influence potential customers’ buying-decision.

Why is lead nurturing important?

Most leads are not ready to buy when they first contact you. It can take 3-7 touches before a lead is ready to buy.

How do you nurture leads?

Provide value at every touchpoint, so your leads want to do business with you when ready.

Examples of lead nurturing:

  • Staying in touch
  • Educational emails
  • Retargeting campaigns
  • Webinars
  • Videos or podcasts
  • Helpful resources

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