What is Lead Nurturing?

Lead nurturing is the process that focuses on helping people on their buying journey. It lets you build relationships that influence potential customers’ buying-decision.

Why is lead nurturing important?

Most leads are not ready to buy when they first contact you. It can take 3-7 touches before a lead is ready to buy.

How do you nurture leads?

Provide value at every touchpoint, so your leads want to do business with you when ready.

Examples of lead nurturing:

• Staying in touch
• Educational emails
• Retargeting campaigns
• Webinars
• Videos or podcasts
• Helpful resources