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What is Lifecycle Marketing?

Definition and meaning of Lifecycle Marketing:

Lifecycle marketing is a strategy that focuses on improving and personalizing the customer journey. It helps you increase customer retention and boost profitability.

Four stages of lifecycle marketing:

  1. Awareness
  2. Consideration
  3. Purchase
  4. Retention & Loyalty

People have different needs at different stages of their journey with your business. Lifecycle marketing lets you identify and address these needs with the right messages at the right time.


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