Load time is the amount of time it takes for a web page to load when a user visits it.
Factors that affect load time:
- Size of the page
- Number of elements on the page
- Speed of the user’s internet connection
There is no magic number for a good load time, but over two seconds is excessive.
People don’t like to wait; even a one-second delay can impact web traffic. So, load time is an essential factor to consider when building or redesigning a website.
Keeping load time to a minimum to ensure people have a positive experience on your site.