Long-tail keywords are phrases that are usually longer and more specific. They describe a broad category of your products/services.
For example, when you search for a “baby stroller,” the results might contain many types of strollers with various features and prices. A short-tail keyword might only describe one specific product/service, like “stroller.”
So, long-tail keywords tend to perform better in searching for more options. And that increases people’s chances of finding what they’re looking for.