What is Mission Statement?

A mission statement is a description of the company’s current goals and purpose. It helps you communicate your values, build trust and credibility.

A strong mission statement creates brand culture, motivates employees, and guides day-to-day decision-making.

A mission statement is usually short, simple, and easy to understand. It conveys what your business stands for and answers these questions:

1. What is the organization doing?
2. Why is it doing it?
3. Whom is it doing it for?
4. How does it benefit society?

A mission statement (today’s goals) often follows a vision statement (your aspirations). But, as business and marketing evolve, brands combine mission and vision statements in one.