A mission statement is a description of the company’s current goals and purpose. It helps you communicate your values, build trust and credibility.
A strong mission statement creates brand culture, motivates employees, and guides day-to-day decision-making.
A mission statement is usually short, simple, and easy to understand. It conveys what your business stands for and answers these questions:
A mission statement (today’s goals) often follows a vision statement (your aspirations). But, as business and marketing evolve, brands combine mission and vision statements in one.