What is MVP?

Definition and meaning of MVP:

Minimal Viable Product (MVP) is a product with enough features to attract customers and validate an idea early.

MVP aims to get your product to market as fast as possible. To test the demand, get customer feedback, generate pre-orders, and even sales.

With time, you improve your MVP and turn it into a complete product. Startups and enterprise companies create MVPs to test ideas before committing too much time and money.

The key is to focus on the essential features the market needs or wants. Doing so can increase your chances of success while minimizing risks.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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