Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction.
It’s calculated by asking customers to rate their likelihood of recommending a service or product to others.
There are three categories of responses: Promoters, Passives, and Detractors.
To calculate Net Promoter Score, you need to subtract the percentage of Detractors from the percentage of Promoters.
For example, if 20% of respondents are Detractors, 30% are Passives, and 70% are Promoters, your NPS score would be 70-20 = 50.
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