Outbound links (OBL) are links from your website to another website.
These links have two main reasons:
- They help to improve your site’s link popularity, which increases search engine rankings.
- They can help to send referral traffic to the linked site.
But, it’s essential to use outbound links sparingly and only link to high-quality websites. Too many outbound links can hurt your site’s SEO.
Websites can earn outbound links in 2 ways:
- Directly linking to other sites – in other words, “backlink.” It’s when someone clicks on your page and lands on another page with your link.
- Using social media. When you share articles on Twitter or Facebook, you’re indirectly asking people to share your content on their own sites.