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What is OTO?

Definition and meaning of OTO:

A one-time offer (OTO) is an irresistible limited-time deal. It encourages people to buy something here and now.

You can use OTOs in ecommerce as well as brick-and-mortar businesses. It’s a great way to boost sales, get rid of old stock, and get customers to try new products.

BUT! You need to use OTOs wisely. If you have limited-time offers all the time, people will become immune and see lower value in your business.

OTO examples

Though it might sound easy, creating a great OTO is often a science. The key is to make it irresistible. Here are a few examples:

SaaS: Get lifetime licence for $199(regular $60/m). Available for the first 100 people.

Banking: Get 10,000 points signup bonus + Apple Airpods when you open a credit card. The offer ends on August 25.

Design: Get a logo ($2500 value) when you get a website design. 3 Left.

Products: Buy a bag and get a matching belt for free. Hurry! Available while supplies last.

Tech Ecommerce: Get 40% off all HP laptops. Deal ends in 24 hours.


A great framework to create OTOs is 4U. Make your offer unique, ultra-specific, urgent, and useful.


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