What is OTO?
Definition and meaning of OTO:
A one-time offer (OTO) is an irresistible limited-time deal. It encourages people to buy something here and now.
You can use OTOs in ecommerce as well as brick-and-mortar businesses. It’s a great way to boost sales, get rid of old stock, and get customers to try new products.
BUT! You need to use OTOs wisely. If you have limited-time offers all the time, people will become immune and see lower value in your business.
OTO examples
Though it might sound easy, creating a great OTO is often a science. The key is to make it irresistible. Here are a few examples:
SaaS: Get lifetime licence for $199(regular $60/m). Available for the first 100 people.
Banking: Get 10,000 points signup bonus + Apple Airpods when you open a credit card. The offer ends on August 25.
Design: Get a logo ($2500 value) when you get a website design. 3 Left.
Products: Buy a bag and get a matching belt for free. Hurry! Available while supplies last.
Tech Ecommerce: Get 40% off all HP laptops. Deal ends in 24 hours.
TIP
A great framework to create OTOs is 4U. Make your offer unique, ultra-specific, urgent, and useful.
