What is Page Authority?

Definition and meaning of Page Authority:

Page authority (PA) is a score that indicates the likelihood that a page will rank well in Google search results.

Page authority is calculated by taking into account several factors, including:

  • the number of links pointing to the page;
  • its content and structure (ex., title, meta description);
  • the domain name of the site from which it originates;
  • how long Google has indexed the page.

Google determines what pages are most likely relevant to users based on their search queries and browsing history. As a result, you should ensure that your pages have the highest possible Google ranking.

Also, your page will be linked by others if your content is more relevant and quality-focused.

The higher the PA score, the easier it is for a page to rank.


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Adel Gazizova
I am is a multidisciplinary digital marketer. My biggest strengths lay in my strong marketing skills, strategic vision, and ability to outwork anyone.

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