Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines (ex., PPC), social media, and websites.
With paid advertising, you can select your target audience based on certain criteria such as demographics, interests, and location.
You can use paid advertising to:
- generate leads;
- build brand awareness;
- increase website traffic;
- improve search engine rankings; and
- retarget customers.
With the proper setup, paid advertising can be a potent tool that delivers desired results.
For example, you can increase your reach and get your message seen by thousands of potential customers.