Paid traffic is when advertisers pay to have their ads displayed on websites. It often comes with high-quality leads and higher conversion rates.
Paid traffic is an effective way to reach the right people, but it can be costly. So, advertisers should consider their budget before using paid traffic.
Forms of paid traffic
There are two common forms:
- CPC (cost-per-click) advertising – pay a set fee every time someone clicks on the ad.
- CPM (cost-per-thousand impressions) advertising – pay for every thousand ad views.