Qualified leads are leads you identified as ideal customers with an intent to buy.
Not all leads are there to buy, so you need to qualify them. Your goal is to determine if the lead is the right customer and has the right budget.
Qualifying someone as a “lead” depends on the industry. Usually, it includes the job title, budget, and timeline.
Let’s say you sell professional hair scissors for $800. You’re more likely to sell it to professional hairstylists. To qualify a lead, you can ask these questions:
Let’s say you sell restaurant management software. You’re more likely to sell it to restaurant owners or admins. To qualify a lead, you can ask these questions:
To help your sales team, you can generate qualified leads with marketing. For example, run targeted ad campaigns and create content that meets your customers’ needs.