What is Redirect?
Definition and meaning of Redirect:
URL redirect, also called URL forwarding is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.
For example, if you go to apple.ca, it sends you to apple.com/ca.
It’s useful when content has been moved or the page has been deleted. Redirects are a great marketing and SEO tool, they can:
- prevent 404 errors
- pass your page/website rank
- allow people to use short links rather than complicated ones (URL Shorteners)
Types of common redirects:
301 redirect or permanent redirect – used when a website has permanently moved to a new URL.
302 redirect or temporary redirect – used when a URL is changed for a ceratin period of time.
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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.
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