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What is Redirect?

Definition and meaning of Redirect:

URL redirect, also called URL forwarding is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

For example, if you go to, it sends you to

It’s useful when content has been moved or the page has been deleted. Redirects are a great marketing and SEO tool, they can:

  • prevent 404 errors
  • pass your page/website rank
  • allow people to use short links rather than complicated ones (URL Shorteners)

Types of common redirects:

301 redirect or permanent redirect – used when a website has permanently moved to a new URL.

302 redirect or temporary redirect – used when a URL is changed for a ceratin period of time.


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