Referral traffic is web traffic that drives visitors from one website to another. Referral traffic can include visitors from blog posts, online communities, reviews, social media channels, and any other external source.
Tracking referral traffic helps you understand how people find your website besides using a search engine or directly going to your site’s URL.
It’s an excellent way for your website to get more views and engagement. With the right referral strategy, you can attract highly targeted traffic interested in your offer.