What is Schema Markup?

Definition and meaning of Schema Markup:

Schema markup is a code that helps search engines better understand, display and rank your site’s content. It provides structured data that tells search engines more about your content. So it can show more information in the search results (SERPs).

Schema markup offers various content types. For example, reviews, events, products, businesses, recipes, people, and more. Adding schema markup to your pages can improve their visibility with more information.

How does schema markup work?

If you have a recipe website, schema markup provides more information about it to Google. For example, ingredients, instructions, and photos. If you do it right, Google will display your recipes with more details than a title and a description.

If you use WordPress, you should try SchemaPro Plugin. It helps you create Schema markup snippets without writing a line of code.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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