Smarketing is the art of mixing sales and marketing. Sometimes by aligning the teams to work together towards common goals. Sometimes by creating one smarketing squad, where they work together.
The goal of smarketing is to create a seamless customer experience. So people go from the awareness stage to buying as smoothly and quickly as possible.
Smarketing requires close collaboration between the sales and marketing teams. So they have a clear understanding of each other’s goals and objectives.
For example, the marketing team educates potential leads with helpful content. Then, the sales team gets more qualified leads. Your business makes more sales; everyone is happy.