What is Smarketing?

Definition and meaning of Smarketing:

s·maa·kuh·tuhng

Smarketing is the art of mixing sales and marketing. Sometimes by aligning the teams to work together towards common goals. Sometimes by creating one smarketing squad, where they work together.

The goal of smarketing is to create a seamless customer experience. So people go from the awareness stage to buying as smoothly and quickly as possible.

Smarketing requires close collaboration between the sales and marketing teams. So they have a clear understanding of each other’s goals and objectives.

For example, the marketing team educates potential leads with helpful content. Then, the sales team gets more qualified leads. Your business makes more sales; everyone is happy.


People also searched for

Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

Want to learn marketing jargon?

We send daily emails with new marketing words.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Book A Free
Marketing Consultation

Helping hundreds of ambitious businesses achieve their goals since 2014