Skip to main content
We've updated our brand identity. Learn more

What is SMO?

Definition and meaning of SMO:

sow·shuhl mee·dee·uh op·tuh·mai·zay·shn

Social media optimization (SMO) is the process of improving your social media pages and content. SMO helps you build trust and credibility, and increase visibility, reach, and conversions.

SMO includes:

  • Content and structure improvements
  • Content creation process improvement
  • Messaging
  • Visual communication and design improvements
  • Community building
  • Monitoring analytics

People also searched for