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What is SMO?

Definition and meaning of SMO:

sow·shuhl mee·dee·uh op·tuh·mai·zay·shn

Social media optimization (SMO) is the process of improving your social media pages and content. SMO helps you build trust and credibility, and increase visibility, reach, and conversions.

SMO includes:

  • Content and structure improvements
  • Content creation process improvement
  • Messaging
  • Visual communication and design improvements
  • Community building
  • Monitoring analytics

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