What is Social Proof?

Definition and meaning of Social Proof:

Social proof is the evidence that people found value in your business or purchased from you. It includes reviews, user-generated content (UGC), social following, recommendations, and celebrity endorsements.

Social proof works exceptionally well if it comes from someone we know and trust, like a friend or a celebrity.

Social proof lowers resistance and uncertainty. We’re more likely to buy something if we see others doing it. If you see a massive line to a restaurant, you’re more likely to try it out yourself.


People also searched for

Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

Want to learn marketing jargon?

We send daily emails with new marketing words.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Book A Free
Marketing Consultation

Helping hundreds of ambitious businesses achieve their goals since 2014