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What is Social Proof?

Definition and meaning of Social Proof:

Social proof is the evidence that people found value in your business or purchased from you. It includes reviews, user-generated content (UGC), social following, recommendations, and celebrity endorsements.

Social proof works exceptionally well if it comes from someone we know and trust, like a friend or a celebrity.

Social proof lowers resistance and uncertainty. We’re more likely to buy something if we see others doing it. If you see a massive line to a restaurant, you’re more likely to try it out yourself.


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