TikTok is a social media platform that lets people create, share and discover short, entertaining video content.
Brands and people use TikTok to express themselves, gain popularity and connect with other creators.
Though TikTok was popular only with teenagers and young adults, in the beginning, it quickly became loved by people of all ages.
Its algorithm opened up opportunities for brands and people who couldn’t be discovered and didn’t have a platform to share what they do.
It also disrupted the short video landscape, and every platform followed its steps.
You don’t need a fancy camera, professional audio or editing software, or equipment. All you need is a phone with an internet connection to quickly create and share relevant TikToks.
The TikTok community is diverse, genuine, fun, and engaging. Though most videos focus on entertainment and comedy, some users go beyond. They share personal stories, tips & tricks and create fun educational content.
You can also do social media SEO as people use TikTok’s search to find the information they need, like reviews, educational content, motivation, and much more.
TikTok also offers a powerful advertising platform that lets businesses show ads to specific audiences (targeting).