Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags). Tracking codes are provided by analytics software, like Google Analytics. They give you a wide range of analytics – from user location through their engagement to live videos of their sessions.
Great software that offers tracking codes:
- Google Analytics
- Facebook Pixel
- TikTok Pixel
- LinkedIn Pixel
You can install tracking codes separately or all at once through Google Tag Manager.