Twitch is a live-streaming platform. It allows gamers to live-stream their gameplay, chat with other gamers, and build a following of fans. Twitch is particularly popular for streaming multiplayer games like Fortnite and League of Legends.
Twitch streamers start doing brand deals and ads when they grow a following. This makes Twitch an excellent platform for specific brands to advertise.
In 2018, Twitch was acquired by Amazon for $970 million. Today, it remains one of the most popular gaming platforms online, with over 15 million daily active users.