What is Twitch?

Definition and meaning of Twitch:

Twitch is a live-streaming platform. It allows gamers to live-stream their gameplay, chat with other gamers, and build a following of fans. Twitch is particularly popular for streaming multiplayer games like Fortnite and League of Legends.

Twitch streamers start doing brand deals and ads when they grow a following. This makes Twitch an excellent platform for specific brands to advertise.

In 2018, Twitch was acquired by Amazon for $970 million. Today, it remains one of the most popular gaming platforms online, with over 15 million daily active users.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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