User-generated content (UGC) is content people create about a business or a product.
UGC is an authentic and trustworthy form of marketing. It comes from regular people rather than brands or celebrities. It’s also fast and cost-effective; it doesn’t need professional efforts or equipment.
It’s sometimes hard to get UGC organically, but you can influence it by:
- asking customers to create content for an incentive (free product or a discount);
- paying micro-influencers to create content;
- create your own UGC-like content.