What is Unique selling proposition (USP)?

Definition and meaning of Unique selling proposition (USP):

A unique selling proposition (USP) is a feature that differentiates your business from the competition. USP makes your business unique and relevant to your target audience; it’s why people buy from you.

For example, you can offer lower prices, better customer service, better quality, ease of use, better interface, or more benefits.

A strong USP is essential, especially in competitive marketplaces.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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