What is URL Shortener?

Definition and meaning of URL Shortener:

A URL shortener is a tool that can take a long, complicated URL and turn it into a shorter, simpler one. It’s useful when sharing links on social media or in situations where URL space is limited.

URL shorteners work by assigning a unique code to each long URL. When someone clicks on a shortened link, the URL shortener service redirects them to the original, long URL.

Marketers also use URL shorteners to track how many people click on a particular link.

There are many different URL shorteners, but Bitly is the most popular.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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