A unique visitor (UV) is a person who visits a website at least once during a specified period. Usually, day, week, month, or year.
For example, if someone goes on your site every day for a month, they would count as one unique visitor. Same as someone who visited your site once.
Measuring unique visitors is essential. For example, your total website traffic is 100K a month. It could be all unique visitors or 10 thousand people visiting your site 10 times a month. So UV metric accurately shows how often people visit your site.
Subscribe to our newsletter to receive top notch marketing content. It’s free.
No spam or annying emails. Only high-quality marketing content.
Subscribe to stay up to date with the latest business growth insights, tutorials, and resources.
Helping hundreds of ambitious businesses grow since 2013