What is User experience (UX)?

Definition and meaning of User experience (UX):

User experience (UX) design is the process of creating intuitive and enjoyable interfaces, products, systems, and services.

User experience is how a person feels when using a product. In other words, it’s the overall experience, including how easy it’s to use to how it makes them feel.

A great UX can make all the difference between a successful product and one that fails.

UX design is both a science and an art. Designers and marketers create great experiences by understanding what users need and want. Then they design the product to meet those needs.

How do UX designers create UX?

UX designers do user research, usability testing, and surveys to gather data about how users interact with products. Then they use this data to improve the usability of the product, system, or service.


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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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