Verified refers to social media accounts that have proven their identity to the platform (ex., Instagram). Verified accounts have a label, usually in the form of a checkmark next to their handle (name).
It’s an official way platforms show that a specific account belongs to the person or business it claims to be. That might not sound important, but it impacts how people perceive an account.
This checkmark creates social proof, which creates trust and a feeling of legitimacy. So, verification is a valuable asset for businesses and individuals who want to build their online brands.
To get verified, you’ll need to provide some proof of your identity and popularity (ex., a Forbes article). The exact process varies from platform to platform. Generally speaking, it’s easy to get verified if you’re a well-known individual or business.