What is Visual identity?

Definition and meaning of Visual identity:

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Visual identity is a vital part of brand identity. It helps businesses build trust, create recognition, and visually differentiate the company from others.

Visual identities are created by brand designers and delivered in a brand book or a design guide.


People also searched for

Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

Want to learn marketing jargon?

We send daily emails with new marketing words.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Let’s talk about
your business.

By submitting this form, you agree to receive promotional messages from Gazizoff Digital about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.

Book A Free
Marketing Consultation

Helping hundreds of ambitious businesses achieve their goals since 2014