Watch time is a YouTube metric that measures the total time people spend watching your videos.
The algorithm favors longer (10+ min) videos and gives them a ranking boost compared to shorter videos.
That’s why you often see YouTube videos that are 10 minutes to an hour or longer. They get more watch time because they keep viewers engaged longer.
But just because YouTube prefers longer videos doesn’t mean you should make all your videos an hour long.
The key is to find the sweet spot that keeps viewers engaged without boring them. And the best way to do that is to create content that’s interesting and informative, regardless of length.