The word webinar combines the words “web” and “seminar.” It’s an online seminar, presentation, broadcast, or even a sales pitch.
It lets you reach a global audience for a fraction of the price of a traditional seminar.
Webinars are excellent for sharing information, building trust, and selling products and can be used for:
- Education (ex., training sessions, Q&A sessions)
- Marketing (ex., brand awareness, product awareness, and demonstrations)
- Sales (ex., sales pitches)
Webinars can be done via Zoom or dedicated webinar services. During a webinar, participants can interact with the presenter and each other via chat or video conferencing.
Webinars are often prerecorded and then automated using special online services. So you can do a webinar once and then show it to people as if it’s in real-time.