What is YouTube Advertising?

Definition and meaning of YouTube Advertising:

YouTube advertising is a part of Google Ads that lets you advertise your business on Youtube. It enables you to show video ads, banner ads, and search ads across the platform. YouTube ads are a great way to reach potential customers, build awareness and generate leads.

You can target YouTube ads to show to specific people, types of videos, and keywords.

YouTube ad formats:

  • Pre-roll ads – play before the video.
  • Bumper ads – play after the video.
  • Mid-roll ads – play in the middle of 10min+ videos.
  • Display/Banner ads – static or animated ads shown around videos.
  • YouTube Search ads – appear to people searching for specific keywords.

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Bulat Gazizoff
I am a full-stack marketer with 7+ years of hands-on experience in digital and traditional marketing. I am extremely passionate about marketing, entrepreneurship and self-development.

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