YouTube advertising is a part of Google Ads that lets you advertise your business on Youtube. It enables you to show video ads, banner ads, and search ads across the platform. YouTube ads are a great way to reach potential customers, build awareness and generate leads.
You can target YouTube ads to show to specific people, types of videos, and keywords.
YouTube ad formats:
- Pre-roll ads – play before the video.
- Bumper ads – play after the video.
- Mid-roll ads – play in the middle of 10min+ videos.
- Display/Banner ads – static or animated ads shown around videos.
- YouTube Search ads – appear to people searching for specific keywords.