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Advertising Dictionary

A glossary with simple definitions for complex Advertising words, terms and acronyms. No buzzwords, no jargon.

Public Relations

PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Brand Extension

Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

Quality score

Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Twitter Ads

Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

YouTube Advertising

YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.

Yahoo Native

ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Word of mouth (WOM)

Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.

Twitch

Twitch is live-streaming platform. It allows gamers to live-stream their gameplay, chat with other gamers, and build a following of fans.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

Jingle

A jingle is a short, catchy melody often used in advertising. The purpose of a jingle is to help a listener remember a product or service.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

URL Shortener

A URL shortener is a online tool that can take a long, complicated URL and turn it into a shorter, simpler one.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Virtual event

A virtual event is an organized meet-up that takes place online. People do virtual events to replace or supplement an in-person events.

Direct response marketing

Direct response marketing is a form of advertising that persuade people to take immediate attention. This includes filling out… Read more

Webinar

broadcast, or even a sales pitch.

Boosted post

A boosted post (or to boost a post) is a form of advertising on social media. It’s when you pay to show an existing post… Read more

Youtube

YouTube is a video-sharing and social media website that lets users upload, share, and watch videos for free.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

PAS

PAS stands for Problem Agitate Solution, a sales, marketing, and copywriting framework. It involves raising a problem… Read more

Native Advertising

Native advertising is a form of online advertising that blends in with the rest of the content… Read more

Graphic Design

Graphic design is the process of simplifying and communicating information through visual art. It’s used in marketing, advertising, branding.

Marketing Automation

Marketing automation is the process or software that automates marketing activities such as email marketing, social media outreach… Read more

Lifecycle Marketing

Lifecycle marketing focuses on improving and personalizing the customer journey to help increase customer retention and profitability.

KPI

KPI stands for key performance indicator, any metric that helps you understand whether you’re moving towards your goals.

Landing Page

A landing page is a website page that marketers use to convert visitors into leads or customers… Read more

LTV / CLV

Lifetime value is a metric that estimates how much money a customer will spend with your company throughout their lifetime.

Impressions

An impression is a metric that lets you know how many times people saw your links (on search), ads, or content (on social media).

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

Top Funnel Marketing

Top funnel marketing is a type of marketing that creates awareness of a brand or product. It’s usually used at the beginning of.. Read more

ROI

ROI stands for return on investment, metric businesses and marketers use to determine how well their investments perform.

OTO

OTO stands for one-time offer, an irresistible limited-time deal. It encourages people to buy something here and now.

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

PPC & CPC

PPC stands for pay per click, an advertising model where you pay search engines only when users click on your ad. CPC stands for cost per click… Read more

Outbound Marketing

Outbound marketing focuses on intrusive methods like cold-calling, email blasts, and ads.

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

SEM

SEM stands for search engine marketing, a process of using organic and paid strategies to appear in search engine results (SERPs).

CTR

Click Through Rate (CTR) is a metric that measures how often people who see your ad end up clicking on it.

Profit

Profit is the difference between what it costs to produce something and what you sell it for.

CVR

Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.

CTA

A call to action (CTA) is a sentence or a set of elements that motivate people to take action.

CPA

CPA stands for cost per action that gives advertisers control over their campaigns. You pay for each conversion you generate… Read more

Competitive Intelligence

Competitive intelligence involves collecting and analyzing information about your competition… Read more

CPM

CPM is the cost per mile or cost per 1000 views. It’s the amount you (advertiser) pay to show your ad to 1,000 people.

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

Organic Traffic

Organic traffic is the natural traffic that comes to your website… Read more

Paid Traffic

Paid traffic is when advertisers pay to have their ads displayed on websites… Read more

ROAS

ROAS stands for return on advertising spend, a metric for measuring the effectiveness of an advertising campaign.

CBO

CBO stands for Campaign Budget Optimization, which allows you to control your budget at the campaign level. It’s done by testi… Read more

CAC

CAC stands for cost per acquisition. It’s the cost of acquiring a customer or user. It can be used to evaluate marketing and sales efforts.

Bounce Rate

Bounce rate measures how often users leave your website after viewing just one page. A high bounce rate is high is a bad sign.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

Microsite

Microsite stands for a small website with a single purpose or subject to promote different parts of a business. They drive traffic and generate conversions.

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