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DICTIONARY

Analytics Dictionary

A glossary with simple definitions for complex Analytics words, terms and acronyms. No buzzwords, no jargon.

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Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Quality score

Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..

Engagement Rate

Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

URL Shortener

A URL shortener is a online tool that can take a long, complicated URL and turn it into a shorter, simpler one.

Average view duration

Average view duration is a YouTube metric that shows how engaging your video is. Video with high average view duration are more engaging.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Watch time

Watch time is a YouTube metric that measures the total time people spend watching your videos. The algorithm favors longer videos…

CSAT

CSAT stands for customer satisfaction score, the overall score of how satisfied customers are with your product quality and/or customer service.

KPI

KPI stands for key performance indicator, any metric that helps you understand whether you’re moving towards your goals.

LTV / CLV

Lifetime value is a metric that estimates how much money a customer will spend with your company throughout their lifetime.

LCP

Largest Contentful Paint (LCP) is a metric that tells you how fast the first largest element loads on your page.

Impressions

An impression is a metric that lets you know how many times people saw your links (on search), ads, or content (on social media).

Unique visitor

UV stands for unique visitor, a person who visits a website at least once during a specified period… Read more

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

ROI

ROI stands for return on investment, metric businesses and marketers use to determine how well their investments perform.

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

Profit

Profit is the difference between what it costs to produce something and what you sell it for.

CVR

Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.

Infographic

Infographic is a visual representation of data or information. It helps to communicate… Read more

Load time

Load time is the amount of time it takes for a web page to load when a user visits it.

ROAS

ROAS stands for return on advertising spend, a metric for measuring the effectiveness of an advertising campaign.

Bounce Rate

Bounce rate measures how often users leave your website after viewing just one page. A high bounce rate is high is a bad sign.

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