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Business Dictionary

A glossary with simple definitions for complex Business words, terms and acronyms. No buzzwords, no jargon.

Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Public Relations

PR stands for Public Relations, a form of marketing communication that helps companies and organizations reach out to the public.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Slogan

A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Brand Extension

Brand extension is the process of taking an existing brand and applying it to a new product or service… Read more

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

NPS

NPS stands for Net Promoter Score, a metric used to measure customer loyalty and satisfaction… Read more

Sender Score

Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.

CIO

CIO stands for Chief Information Officer, a corporate executive responsible for Information Technology (IT) strategy and implementation.

COO

COO stands for Chief Operating Officer, a corporate executive who oversees the daily operations of a company.

CSO

CSO stands for Chief Security Officer, a senior-level role responsible for an organization’s physical and digital security.

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

RSS reader

RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Discord

Discord is a free online service for text messaging, voice chat, video chat, group chat, as well as sharing files.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Transactional emails

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Twitter Ads

Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Niche

A niche is a specific group of people you target with your product or service. These people share similar interests and beliefs.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

YouTube Advertising

YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.

Yahoo Native

ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Word of mouth (WOM)

Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Employee advocacy

Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..

Jobber

A jobber is a middleman who buys products in bulk from manufacturers and resells them to retailers at a lower price than the retail.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

Webinar

broadcast, or even a sales pitch.

Web 2.0

Unlike the first generation (WEB1.0), which focused on static content, Web 2.0 sites are dynamic and interactive.

Web 1.0

Web 1 refers to the early stage of the internet when people used it as a tool for sharing information. At this time, webpages were static…

Web 3.0

3 is the third generation of the World Wide Web (the internet). It is a decentralized web that is powered by blockchain technology.

CSAT

CSAT stands for customer satisfaction score, the overall score of how satisfied customers are with your product quality and/or customer service.

Bio

Bio is short for “biography.” It’s your personal information, such as your name, age, location, and other relevant details.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

Buyer Persona

A buyer persona is a representation of your ideal customer. It helps you to think more deeply about who your customers are… Read more

Blog

A blog is written content, like articles, that you post on the website. Many people use blogs to express themselves… Read more

Blockchain

Blockchain is a distributed ledger that operates as an online database, enabling secure online transactions between parties… Read more

CTO

CTO stands for Chief Technology Officer, an executive who oversees the development and implementation of a company’s technology strategy.

RSS

RSS stands for Rich Site Summary, a format that allows people to access a site’s content in a convenient way… Read more

Brick-and-mortar

Brick-and-mortar refers to a physical location. It can be a store, apartment building, or office.

MRR

MRR stands for monthly recurring revenue, a recurring sales revenue model that relies on subscription-based business models… Read more

Graphic Design

Graphic design is the process of simplifying and communicating information through visual art. It’s used in marketing, advertising, branding.

IPO

IPO stands for initial public offering; it’s when a company sells shares to the public for the first time… Read more

Equity Investment

Equity investors invest in companies in exchange for a part of the company’s assets and profits… Read more

QR Code

QR code stands for Quick Response Code, a 2D matrix of black and white squares that can be scanned with a camera.

MVP

A Minimal Viable Product (MVP) is a product with enough features to attract customers and validate an idea early.

LTV / CLV

Lifetime value is a metric that estimates how much money a customer will spend with your company throughout their lifetime.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

Startup

A startup is an early-stage company focused on validating business ideas and testing markets.

SMB

SMB stands for a small and midsized business. There are various criteria for defining SMBs… Read more

Series C Funding

Series C funding is an equity investment that helps established companies expand even further.

Series B Funding

Series B funding is an equity investment that helps startups grow and scale by expanding operations and reaching customers.

Series A Funding

Series A funding is an equity investment that helps startups grow by building MVPs and getting the first traction from the market.

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

Seed Funding

Seed funding are investments that help early-stage startups start a business idea.

Venture Capitalist

VC stands for venture capitalist, an individual or a firm that invests in early-stage companies. They provide seed or Series A funding… Read more

Ecommerce

Ecommerce is doing business on the internet by marketing, selling, and providing service/support… Read more

CX

CX stands for customer experience, an interaction between your customers and your brand that influences the whole customer journey… Read more

VR

VR stands for virtual reality, a computer-generated environment you can experience with a pair of VR goggles.

GPL

GPL stands for GNU General Public Licence, an open-source license for the software. It lets you modify and redistribute the source code… Read more

Brand Advocate

Brand advocate is someone who loves your brand and promotes your product/service.

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

SaaS

SaaS stands for software as a service, a business model that gives people access to an application on a pay-as-you-go basis.

Scale-up

A scale-up is a business with a strong validated product/model focused on rapid growth… Read more

Revenue Share

Revenue share (rev-share) is a model where businesses share revenues in exchange for capital or service.

Revenue

Revenue is what your business receives from sales of any products/services… Read more

Profit

Profit is the difference between what it costs to produce something and what you sell it for.

CFO

CFO stands for chief financial officer who’s responsible for the company’s financial management.

Competitive Intelligence

Competitive intelligence involves collecting and analyzing information about your competition… Read more

D2C/DTC

D2C/DTC stands for direct to consumer, a business model where companies sell products directly to consumers without going through traditional… Read more

CMO

The CMO is responsible for identifying market opportunities and risks, creating a plan to reach people, and implementing tactics… Read more

CEO

Chief Executive Officer (CEO) is the highest-ranking person in a company. CEO’s primary responsibilities… Read more

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

Infographic

Infographic is a visual representation of data or information. It helps to communicate… Read more

Smarketing

Smarketing is the art of mixing sales and marketing. Sometimes by aligning the teams to work together… Read more

Out of Office (OoO)

OoO stands for Out of Office, a message that replies automatically to any incoming emails… Read more

PTO

PTO stands for paid time off, when your employer allows you to be away from work with pay… Read more

Churn Rate

Churn rate is the number of customers or employees who leave a company during a given period. It can indi… Read more

CAC

CAC stands for cost per acquisition. It’s the cost of acquiring a customer or user. It can be used to evaluate marketing and sales efforts.

B2C

B2C stands for business-to-consumer that sells products and services to consumers. Read more

B2B

B2B stands for business-to-business, where one business provides goods or services to another. Read more

Angel Investor

Angel investor is an individual who invests in promising startups or entrepreneurs. They take an active role in providing advice and guidance.

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