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Content Marketing Dictionary

A glossary with simple definitions for complex Content Marketing words, terms and acronyms. No buzzwords, no jargon.

Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Influencer Marketing

Influencer marketing is a form of marketing that involves connecting with influencers who have a large online following and influence over their audiences.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Robots.txt

Robots.txt is a file that helps search engine bots to crawl pages on your website. It tells search engines which pages to index and avoid in SERPS.

Hard bounce

A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!

Soft bounce

A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Sender Score

Sender Score is a reputation metric that is used to measure the trustworthiness of an email sender. It’s assigned to a sender’s IP address.

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Social Media

Social media is a network of digital tools and resources that people use to communicate, connect, create and share content.

RSS reader

RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.

Emoji

Emoji are set of tiny graphics or icons that can be used to represent an emotion or describe a mood… Read more

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

Headline

Headline is a text at the top of an article or page in a blog, newspaper, or magazine. It indicates the main point of the content.

Wiki

Wiki refers to crowdsourced informational websites like Wikipedia. Wikis let people add, edit, or delete content collaboratively.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

TikTok

TikTok is a social media platform that lets people create, share and discover short, entertaining video content.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Follow Friday (#FF)

Follow Friday (#FF) is a Twitter tradition where users share lists of their favorite users to help others find new users to follow.

Finsta

Finsta is a slang term, short for a fake Instagram account. It’s a secondary or private account with content that doesn’t fit your main feed.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Engagement Rate

Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

Handle

A social media handle is a unique name you use on each social media platform (e.g., Twitter, Facebook, Instagram, etc.)

URL Shortener

A URL shortener is a online tool that can take a long, complicated URL and turn it into a shorter, simpler one.

Average view duration

Average view duration is a YouTube metric that shows how engaging your video is. Video with high average view duration are more engaging.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Verified

Verified refers to social media accounts that have proven their identity to the platform (ex., Instagram). Verified accounts have a label, usually in the form of a checkmark next to their handle (name). It’s an official way platforms show that a specific account belongs to the person or business it claims to be. That might […]

Vine

Vine was a social media platform that focused on short-form videos. Similar to TikTik, people shared short-form videos.

Viral

Viral refers to content that gets a lot of attention very quickly. That could be because it’s funny, heartwarming, or just plain weird.

Vlogging

Vlogging combines the words “Video” and “Blogging.” It’s a form of online video content where creators share their lives and thoughts.

YooTheme

YooTheme is a premium WordPress and Joomla theme provider. But, it’s more than a theme; it’s a complete frontend ecosystem.

WhatsApp

WhatsApp is a messaging app that lets you chat with friends, family and clients. It lets you send messages, make voice/video calls, share photos, videos, and docs.

WeChat

WeChat is a messaging and calling app primarily used in China. It lets you connect with friends and family worldwide and much more.

Webinar

broadcast, or even a sales pitch.

Web 2.0

Unlike the first generation (WEB1.0), which focused on static content, Web 2.0 sites are dynamic and interactive.

Web 1.0

Web 1 refers to the early stage of the internet when people used it as a tool for sharing information. At this time, webpages were static…

Web 3.0

3 is the third generation of the World Wide Web (the internet). It is a decentralized web that is powered by blockchain technology.

Watch time

Watch time is a YouTube metric that measures the total time people spend watching your videos. The algorithm favors longer videos…

Youtube

YouTube is a video-sharing and social media website that lets users upload, share, and watch videos for free.

Featured snippets

A featured snippet is a type of search result that appears in the SERPs. They’re designed to give users quick access to information

De-indexing / De-indexed

De-indexing refers to a website or a being removed from Google’s (or other search engines) index. Deindexing happens if…

Black hat SEO

Black hat SEO are search engine marketing tactics that violate search engine guidelines to gain an advantage in rankings.

Bio

Bio is short for “biography.” It’s your personal information, such as your name, age, location, and other relevant details.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

Blog

A blog is written content, like articles, that you post on the website. Many people use blogs to express themselves… Read more

Inbound Links (IBL)

IBL stands for inbound links, links that come from another website or blog to your website. They are essential for your SEO… Read more

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

Dark Social

Dark social is the term that describes the private sharing of content and links through messengers or email.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

Crowdsourced Content

Crowdsourced content is created with input from a large group of people, usually via the Internet. You could do photo and video contests… Read more

Aesthetic

Aesthetics refers to your account’s and content’s look and feel… Read more

Algorithm

Algorithm is a code that decides which content to show users – for example on social media, search engines, and other apps.

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

CMS

A content management system (CMS) is a software application that allows you build, manage, and maintain the website without… Read more

Evergreen Content

Evergreen content is a type of content that remains relevant and useful over time. In other words, posts and topics that rarely change.

Infographic

Infographic is a visual representation of data or information. It helps to communicate… Read more

Organic Traffic

Organic traffic is the natural traffic that comes to your website… Read more

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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