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Copywriting Dictionary

A glossary with simple definitions for complex Copywriting words, terms and acronyms. No buzzwords, no jargon.

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Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

Headline

Headline is a text at the top of an article or page in a blog, newspaper, or magazine. It indicates the main point of the content.

Wiki

Wiki refers to crowdsourced informational websites like Wikipedia. Wikis let people add, edit, or delete content collaboratively.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Jingle

A jingle is a short, catchy melody often used in advertising. The purpose of a jingle is to help a listener remember a product or service.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

Broetry

Broetry is a writing style that focuses on telling a story in short, simple sentences with lots of line breaks.

PAS

PAS stands for Problem Agitate Solution, a sales, marketing, and copywriting framework. It involves raising a problem… Read more

Alt Text

Alt text, or alt descriptions, is a text description of an image. It improves accessibility for visual impairment and helps search engines… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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