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DICTIONARY

Graphic Design Dictionary

A glossary with simple definitions for complex Graphic Design words, terms and acronyms. No buzzwords, no jargon.

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Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Bitmoji

Bitmoji is an app that allows you to create personalized emoji characters. You can use them in your chats and social networks.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

Aesthetic

Aesthetics refers to your account’s and content’s look and feel… Read more

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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Join our waitlist

Let’s talk about your business.

We’ve designed a >1min quiz to help us help you! Fill it out, and our marketing expert be in touch in less than 12 hours.

What is your key marketing goal?

You can choose multiple *

Reach more people (increase reach)Build customer trustDifferentiate from competitionIncrease conversions and salesDrive repeat purchasesValidate an idea / Find a market fit

What can we help you with?

You can choose multiple *

ConsultingBrandingWebsite DesignAdvertisingEmail + SMSSocial MediaCreative + ContentSEONot sure

How big is your company?

Choose one *Enterprise (1000+ employees)Medium Business (500-1000 employees)Small Business (10-500 employees)Startup (1-10 employees)

Tell us about your existing marketing/growth infrastructure

Choose one *We have a marketing departmentOur founder / operator oversees marketingWe outsource most of out marketing to freelancers or agencies

What are your biggest marketing challenges right now?

You can choose multiple *

We have a vision, we need proper executionWe don't have time or internal resources to do it wellWe're not sure what to do and in what orderBudget

What is your budget?

Choose one *$250K +$100K – $250K$50K – $100K$5K – $50KUndecided

How should we contact you?

Full Name *

Phone

Email *

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Hours

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