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Ecommerce Dictionary

A glossary with simple definitions for complex Ecommerce words, terms and acronyms. No buzzwords, no jargon.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

HTML tags

HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Responsive web design

Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.

Hard bounce

A hard bounce is a permanent email delivery issue when you cannot deliver emails to a recipient. Learn more!

Soft bounce

A soft bounce is an email delivery issue when you cannot deliver emails to a recipient. Soft bounces happen due to temporary issues.

SPAM

Spam is any unwanted or unsolicited digital communication sent via emails, phone calls, text messages, website forms, and social media direct messages.

SSL

Secure Socket Layer (SSL) is a security technology that encrypts data between a user and a server. It protects data from unauthorized access, tampering, spoofing, stealing, and other malicious activities.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

LinkedIn

LinkedIn is a social media platform for networking and building professional relationships… Read more

Feeds

Feed on social media is a way to share a video or a picture to your Twitter, Facebook, Instagram, or other social media accounts.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Title Tag (H1)

Title tag, also known as heading 1, or h1, is an HTML tag that tells people and search engines what your page is about.

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Transactional emails

Transactional emails are automated emails like account notifications, order confirmations, shipping notifications, and order completion emails. Transactional emails are different from marketing emails. Marketing emails aim to sell products, build awareness or increase sales. Transactional emails notify customers about their orders, account updates, and other commercial transactions.

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Questionnaire

Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.

Quality score

Quality score is a Google Ads metric that considers the quality and relevance of your keywords and your landing page. Learn more..

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Twitter Ads

Twitter Ads are a way for businesses to promote their products or services on Twitter. You can target specific groups of people.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Welcome email

A welcome email is an email you send to new customers or subscribers. They are a valuable tool for building relationships and onboarding.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

YouTube Advertising

YouTube advertising is a part of Google Ads that lets you advertise your business on across Youtube. Learn more.

Yahoo Native

ahoo Native is a service that lets you advertise on Yahoo search (PPC), websites, and apps. You can target specific audiences. Learn more.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

TikTok

TikTok is a social media platform that lets people create, share and discover short, entertaining video content.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Ephemeral content

Ephemeral content is a type of content that has a short lifetime before it expires. It’s designed to be consumed in the moment.

Engagement Rate

Engagement rate is a metric that tells you how people interact with your content on social media. Learn more about engagement rate!

Engagement

Engagement is a form of interaction with other users and brands on social media platforms. For example, post likes, comments, and shares.

Employee advocacy

Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..

Jobber

A jobber is a middleman who buys products in bulk from manufacturers and resells them to retailers at a lower price than the retail.

JSON-LD

JSON-LD is a lightweight Linked Data format that is easy to read and write. It is based on JSON and uses the Linked Data principles.

Baby boomers

Baby Boomers are a generation of people born between 1940 and 1965, following the silent generation. They have shaped the modern world.

Gen X

Gen X is the generation born between 1965 and 1980. They’re considered to be transitional, sandwiched between the Boomers and Generation Y.

Gen Y (Millennials)

Millennials, or Gen Y, is the generation born between 1980 and 1995, following Gen X. They grew up at the beginning of the digital revolution.

Gen Z

Gen Z is the generation born between 1995 and 2010, following the Millennials. They grew up during the digital revolution.

Vanity metric

A vanity metric is a statistic that looks good on the surface but doesn’t mean much or doesn’t bring any results.

Virtual event

A virtual event is an organized meet-up that takes place online. People do virtual events to replace or supplement an in-person events.

Vlogging

Vlogging combines the words “Video” and “Blogging.” It’s a form of online video content where creators share their lives and thoughts.

YooTheme

YooTheme is a premium WordPress and Joomla theme provider. But, it’s more than a theme; it’s a complete frontend ecosystem.

WhatsApp

WhatsApp is a messaging app that lets you chat with friends, family and clients. It lets you send messages, make voice/video calls, share photos, videos, and docs.

WeChat

WeChat is a messaging and calling app primarily used in China. It lets you connect with friends and family worldwide and much more.

Webinar

broadcast, or even a sales pitch.

Web 2.0

Unlike the first generation (WEB1.0), which focused on static content, Web 2.0 sites are dynamic and interactive.

Web 1.0

Web 1 refers to the early stage of the internet when people used it as a tool for sharing information. At this time, webpages were static…

Black hat SEO

Black hat SEO are search engine marketing tactics that violate search engine guidelines to gain an advantage in rankings.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

MRR

MRR stands for monthly recurring revenue, a recurring sales revenue model that relies on subscription-based business models… Read more

Graphic Design

Graphic design is the process of simplifying and communicating information through visual art. It’s used in marketing, advertising, branding.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

Ecommerce

Ecommerce is doing business on the internet by marketing, selling, and providing service/support… Read more

CX

CX stands for customer experience, an interaction between your customers and your brand that influences the whole customer journey… Read more

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

A/B Test

A/B testing, or split testing, is experimentation where you randomly show people two (or more) variants of your products, ads emails, content, or pages.

GPL

GPL stands for GNU General Public Licence, an open-source license for the software. It lets you modify and redistribute the source code… Read more

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

SaaS

SaaS stands for software as a service, a business model that gives people access to an application on a pay-as-you-go basis.

Profit

Profit is the difference between what it costs to produce something and what you sell it for.

Competitive Intelligence

Competitive intelligence involves collecting and analyzing information about your competition… Read more

D2C/DTC

D2C/DTC stands for direct to consumer, a business model where companies sell products directly to consumers without going through traditional… Read more

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

ROAS

ROAS stands for return on advertising spend, a metric for measuring the effectiveness of an advertising campaign.

CBO

CBO stands for Campaign Budget Optimization, which allows you to control your budget at the campaign level. It’s done by testi… Read more

B2C

B2C stands for business-to-consumer that sells products and services to consumers. Read more

B2B

B2B stands for business-to-business, where one business provides goods or services to another. Read more

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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