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DICTIONARY

Project Management Dictionary

A glossary with simple definitions for complex Project Management words, terms and acronyms. No buzzwords, no jargon.

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Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

KPI

KPI stands for key performance indicator, any metric that helps you understand whether you’re moving towards your goals.

OKR

OKR stands for Objectives and Key Results, a system that helps businesses measure and track progress towards specific goals.

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Join our waitlist

Let’s talk about your business.

We’ve designed a >1min quiz to help us help you! Fill it out, and our marketing expert be in touch in less than 12 hours.

What is your key marketing goal?

You can choose multiple *

Reach more people (increase reach)Build customer trustDifferentiate from competitionIncrease conversions and salesDrive repeat purchasesValidate an idea / Find a market fit

What can we help you with?

You can choose multiple *

ConsultingBrandingWebsite DesignAdvertisingEmail + SMSSocial MediaCreative + ContentSEONot sure

How big is your company?

Choose one *Enterprise (1000+ employees)Medium Business (500-1000 employees)Small Business (10-500 employees)Startup (1-10 employees)

Tell us about your existing marketing/growth infrastructure

Choose one *We have a marketing departmentOur founder / operator oversees marketingWe outsource most of out marketing to freelancers or agencies

What are your biggest marketing challenges right now?

You can choose multiple *

We have a vision, we need proper executionWe don't have time or internal resources to do it wellWe're not sure what to do and in what orderBudget

What is your budget?

Choose one *$250K +$100K – $250K$50K – $100K$5K – $50KUndecided

How should we contact you?

Full Name *

Phone

Email *

What's the best time to call you?

Hours

Minutes

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