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DICTIONARY

Project Management Dictionary

A glossary with simple definitions for complex Project Management words, terms and acronyms. No buzzwords, no jargon.

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Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Share of Voice

SOV stands fir Share of Voice, a metric that measures how well a company or brand performs relative to its competitors.

SMART goals

SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These help set realistic goals.

Crisis Management

Crisis management is the process of dealing with an unexpected event that threatens to disrupt operations or affect a reputation.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

KPI

KPI stands for key performance indicator, any metric that helps you understand whether you’re moving towards your goals.

OKR

OKR stands for Objectives and Key Results, a system that helps businesses measure and track progress towards specific goals.

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