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Startup Dictionary

A glossary with simple definitions for complex Startup words, terms and acronyms. No buzzwords, no jargon.

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Slogan

A slogan is a short phrase that communicates the essence of your brand and helps customers recognize your products or services.

Social media marketing (SMM)

Social media marketing is the process of using social media platforms to promote and advertise a brand, its products, or its services.

Content Marketing

Content marketing focuses on creating and distributing valuable and relevant content to attract, engage, and retain customers.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Project Manager

A project manager is a key member who is responsible for the successful management of a project… Read more

Scope of work

Scope of work is a document that outlines the project’s objectives, timeline, tasks, and deliverables… Read more

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

Mission Statement

A mission statement is a description of the company’s current goals. It helps you communicate your values, build trust and credibility.

Vision Statement

A vision statement is a short aspirational description of the company’s ultimate goal. It communicates the purpose of the organization.

Questionnaire

Questionnaires are a popular research tool; they are easy to share and let you quickly collect large amounts of data.

Unique selling proposition (USP)

A unique selling proposition (USP) is a feature that differentiates your business from the competition. Learn more about USP.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Word of mouth (WOM)

Word of mouth or WOM marketing is when people tell their friends, family, and others about a business. It’s the oldest forms of marketing.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

Employee advocacy

Employee advocacy is when people promote the company they work at. They can promote products, services, and culture on social media or..

Viral

Viral refers to content that gets a lot of attention very quickly. That could be because it’s funny, heartwarming, or just plain weird.

Web 2.0

Unlike the first generation (WEB1.0), which focused on static content, Web 2.0 sites are dynamic and interactive.

Web 1.0

Web 1 refers to the early stage of the internet when people used it as a tool for sharing information. At this time, webpages were static…

Web 3.0

3 is the third generation of the World Wide Web (the internet). It is a decentralized web that is powered by blockchain technology.

CSAT

CSAT stands for customer satisfaction score, the overall score of how satisfied customers are with your product quality and/or customer service.

MVP

A Minimal Viable Product (MVP) is a product with enough features to attract customers and validate an idea early.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

Startup

A startup is an early-stage company focused on validating business ideas and testing markets.

Series B Funding

Series B funding is an equity investment that helps startups grow and scale by expanding operations and reaching customers.

Series A Funding

Series A funding is an equity investment that helps startups grow by building MVPs and getting the first traction from the market.

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

Seed Funding

Seed funding are investments that help early-stage startups start a business idea.

Venture Capitalist

VC stands for venture capitalist, an individual or a firm that invests in early-stage companies. They provide seed or Series A funding… Read more

ROI

ROI stands for return on investment, metric businesses and marketers use to determine how well their investments perform.

VR

VR stands for virtual reality, a computer-generated environment you can experience with a pair of VR goggles.

GPL

GPL stands for GNU General Public Licence, an open-source license for the software. It lets you modify and redistribute the source code… Read more

SaaS

SaaS stands for software as a service, a business model that gives people access to an application on a pay-as-you-go basis.

Revenue Share

Revenue share (rev-share) is a model where businesses share revenues in exchange for capital or service.

Revenue

Revenue is what your business receives from sales of any products/services… Read more

Crowdfunding

Crowdfunding is a popular way to raise money by getting many people to invest small amounts to fund projects.

D2C/DTC

D2C/DTC stands for direct to consumer, a business model where companies sell products directly to consumers without going through traditional… Read more

Augmented Reality

AR stands for Augmented Reality, a technology that overlays digital information on top of the camera image in real-time.

Churn Rate

Churn rate is the number of customers or employees who leave a company during a given period. It can indi… Read more

Business Incubator

A business incubator is a program that helps early-stage startups develop their ideas, create a business model, and find how to monetize it. Read more

Business Accelerator

A business accelerator is a program that helps established startups grow and scale. Accelerators provide mentorship, office space, capital, resources, and a community of like-minded people.

Angel Investor

Angel investor is an individual who invests in promising startups or entrepreneurs. They take an active role in providing advice and guidance.

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