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Web Design Dictionary

A glossary with simple definitions for complex Web Design words, terms and acronyms. No buzzwords, no jargon.

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Return Visitor

A return visitor is a user who visits a website more than once. It shows that the website provides valuable content.

Paid Advertising

Paid advertising is a form of marketing that helps you place an advertisement on paid platforms, like search engines, social media, and websites.

HTML tags

HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Responsive web design

Responsive web design is an approach to designing web pages that work well on various devices, from smartphones to desktop computers.

Robots.txt

Robots.txt is a file that helps search engine bots to crawl pages on your website. It tells search engines which pages to index and avoid in SERPS.

SSL

Secure Socket Layer (SSL) is a security technology that encrypts data between a user and a server. It protects data from unauthorized access, tampering, spoofing, stealing, and other malicious activities.

Brand Awareness

Brand awareness is the ability of a customer to recognize and remember a company, product, or service… Read more

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

RSS reader

RSS reader is a software application that can fetch content from RSS feed providers and display it in a user-friendly interface.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Title Tag (H1)

Title tag, also known as heading 1, or h1, is an HTML tag that tells people and search engines what your page is about.

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

AI chatbot

AI chatbot is a technology known as AI (Artificial Intelligence). It is a computer program that can simulate a conversation with people.

Logo

Logo is a graphic mark, emblem, or symbol used to identify a company, organization, product, or brand… Read more

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Abandoned cart

An abandoned cart is when a customer adds products to the shopping cart but doesn’t complete the checkout. Learn more…

User interface (UI)

User interface design is a process of creating beautiful, easy-to-use digital interfaces for products like websites or apps.

HTTP (HTTPS)

HTTP stands for Hypertext Transfer Protocol, a communication protocol for transferring data from a server to a web browser.

Heat Map

Heat map is a graphical representation where you can track visitor behavior and detect what works and doesn’t on your site or page.

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Wireframe

A wireframe is a blueprint of a website or an app. They’re used to plan the layout, information architecture, user experience, and interface.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

Visual identity

Visual identity is the look and feel of a brand. It usually includes a logo, color scheme, typography, and design elements of a company.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

JSON-LD

JSON-LD is a lightweight Linked Data format that is easy to read and write. It is based on JSON and uses the Linked Data principles.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

YooTheme

YooTheme is a premium WordPress and Joomla theme provider. But, it’s more than a theme; it’s a complete frontend ecosystem.

Featured snippets

A featured snippet is a type of search result that appears in the SERPs. They’re designed to give users quick access to information

De-indexing / De-indexed

De-indexing refers to a website or a being removed from Google’s (or other search engines) index. Deindexing happens if…

Black hat SEO

Black hat SEO are search engine marketing tactics that violate search engine guidelines to gain an advantage in rankings.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

Chatbot

A chatbot is a computer program that interacts with people through text, voice, or video. It’s an AI that is designed to interact with people.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

CSS

CSS stands for Cascading Style Sheets. It’s a way to organize and format the look and layout of a website or web app.

JavaScript

JavaScript (JS) is a scripting language that makes it easy to create interactive and dynamic web content, apps, and websites.

RSS

RSS stands for Rich Site Summary, a format that allows people to access a site’s content in a convenient way… Read more

LCP

Largest Contentful Paint (LCP) is a metric that tells you how fast the first largest element loads on your page.

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

IP Address

IP stands for Internet Protocol address, a number that identifies the device on a network. It’s like a postal code for computers… Read more

XML Sitemap

XML sitemap, or Extensible Markup Language, a file on your website that helps search engines find, crawl, and index pages.

User experience (UX)

UX stands for user experience design, the process of creating intuitive and enjoyable interfaces, products, systems, and services.

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Alt Text

Alt text, or alt descriptions, is a text description of an image. It improves accessibility for visual impairment and helps search engines… Read more

TOS: Terms of Service

TOS stands for Terms of Service, a set of rules you agree to follow when using the site or service.

CMS

A content management system (CMS) is a software application that allows you build, manage, and maintain the website without… Read more

DNS

Domain Name System (DNS) is like your phone book for the Internet. Just as you would use it to find someone’s phone number, DNS helps… Read more

URL

URL stands for Uniform Resource Locator, a string that identifies a location on the internet… Read more

Load time

Load time is the amount of time it takes for a web page to load when a user visits it.

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

Microsite

Microsite stands for a small website with a single purpose or subject to promote different parts of a business. They drive traffic and generate conversions.

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