Who is Merla Baby
Merla Baby is an online baby store that curates, tests and sells high quality baby products. From clothes and toys to feeding, health and safety they help children develop faster and make their parents’ lives easier.
What we did
Project goal
To redesign the logo and create a modern, bright brand identity that stands out from the competition, conveys value and trust.
Result
We’ve created an energetic, flexible and minimalistic brand identity.
It’s easy to recognize, evokes positive emotions, conveys trust and value, improves market presence, and strongly differentiates from the competition.
The brand guidelines reduce design efforts and make sure the branding is used consistently across all mediums – from website and social media to packaging and print design.
Scope
- Digital + Brand Strategy
- Positioning
- Social Media Design
- Logo Design
- Collateral Design
- Identity Design
- Design Guides + Systems
- Ui Kit Design + Guides
Key site features
Key e-commerce features
Customer feedback
Project gallery
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