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DICTIONARY

SEO Dictionary

A glossary with simple definitions for complex SEO words, terms and acronyms. No buzzwords, no jargon.

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HTML tags

HTML tags are the building blocks of any webpage or email. They provide structure for the content like headings, text, images, videos, and other elements.

Referral traffic

Referral traffic is web traffic that drives visitors from one website to another. For example, external sources like social media, blogs and moreю

Robots.txt

Robots.txt is a file that helps search engine bots to crawl pages on your website. It tells search engines which pages to index and avoid in SERPS.

SSL

Secure Socket Layer (SSL) is a security technology that encrypts data between a user and a server. It protects data from unauthorized access, tampering, spoofing, stealing, and other malicious activities.

Google Analytics

Google Analytics (or GA) is a powerful tool that allows businesses to track and measure the success of their website.

Google Analytics 4

Google Analytics 4 (or GA4) is the latest version of Google Analytics, which is designed to help businesses gain more insights.

Pinterest

Pinterest is a social media platform that allows users to share images and videos on virtual pinboards… Read more

Instagram

Instagram is a social media platform that allows users to share photos, and videos, connect with people and stay up-to-date.

Target Audience

Target Audience is a group of people who are or might be interested in your business, product, or service. Learn more…

Title Tag (H1)

Title tag, also known as heading 1, or h1, is an HTML tag that tells people and search engines what your page is about.

Tracking Code

Tracking code helps you track users and their activity on your website, an app, emails or through links(ex. UTM tags).

Ad Creative

Ad creative is the visual art used in digital and traditional advertising – for example, images, graphics, animations, and video.

Ad Copy

Ad copy is text and messages on digital advertising, landing pages, emails, ad video scripts, or printed marketing materials. Learn more.

iFrame

Iframe (inline frame) is a web browser technology that lets you embed content from another website within your webpage. People use iframes to display ads (ex., Google Display Ads), embed videos, collect web analytics, and add interactive content. Example of iFrame: This HTML <iframe src=”https://gazizoff.com/” title=”Gazizoff Digital Home page”></iframe> displays this:

Redirect

URL redirect is when a URL sends you to another one. You use redirects to send visitors to a different URL than the one they requested.

Keyword Stuffing

Keyword stuffing is a technique some website owners use to improve their site’s ranking in SERPs by overusing important keywords.

White Hat SEO

White Hat SEO refers to “good” SEO tactics that follow the guidelines set by search engines like Google. Learn more.

Headline

Headline is a text at the top of an article or page in a blog, newspaper, or magazine. It indicates the main point of the content.

Hyperlink

Hyperlink is a link that allows you to navigate between web pages, jump to specific sections within a page, open external files, or another site.

Wiki

Wiki refers to crowdsourced informational websites like Wikipedia. Wikis let people add, edit, or delete content collaboratively.

White paper

A white paper is an informational document formatted as a long-form article. They can include data, trends, charts, and expert quotes.

Web page

A webpage is a document (usually HTML) you access through a web browser, like Chrome, Safari, or Edge. Learn more about web pages.

TikTok

TikTok is a social media platform that lets people create, share and discover short, entertaining video content.

Facebook

Facebook is a social media platform that allows users to connect with friends and family. It lets companies target these users with ads.

Twitter

Twitter is a social media platform that lets people share short messages. It has a 140-character limit, encouraging users to be concise.

Customer friction

Customer friction is a point in your customer journey where people stop or leave. It’s anything that gets in the way of a customer.

JSON-LD

JSON-LD is a lightweight Linked Data format that is easy to read and write. It is based on JSON and uses the Linked Data principles.

Hemingway Editor

Hemingway Editor is a handy tool that can help you to improve your writing. It’s designed to make your writing clearer and more concise.

YooTheme

YooTheme is a premium WordPress and Joomla theme provider. But, it’s more than a theme; it’s a complete frontend ecosystem.

Watch time

Watch time is a YouTube metric that measures the total time people spend watching your videos. The algorithm favors longer videos…

Youtube

YouTube is a video-sharing and social media website that lets users upload, share, and watch videos for free.

Google My Business

Google My Business is a free Google Maps and Search listing. It lets you control how your business looks in search results.

Featured snippets

A featured snippet is a type of search result that appears in the SERPs. They’re designed to give users quick access to information

De-indexing / De-indexed

De-indexing refers to a website or a being removed from Google’s (or other search engines) index. Deindexing happens if…

Black hat SEO

Black hat SEO are search engine marketing tactics that violate search engine guidelines to gain an advantage in rankings.

Bio

Bio is short for “biography.” It’s your personal information, such as your name, age, location, and other relevant details.

WordPress Theme

A WordPress theme is a collection of files that define the appearance of your WordPress website.

WordPress Plugin

A WordPress plugin is a piece of software code that is installed on a website… Read more

Blog

A blog is written content, like articles, that you post on the website. Many people use blogs to express themselves… Read more

Page Authority

Page authority (PA) is a score that indicates a page will rank well in search results… Read more

Keywords

Keywords are words, terms, or phrases that people look for when they use a search engine like Google… Read more

No-Follow Link

A no-follow link is a link from one website to another that does not pass PageRank and authority. No-follow links don’t count… Read more

LCP

Largest Contentful Paint (LCP) is a metric that tells you how fast the first largest element loads on your page.

Long-tail keyword

Long-tail keywords are phrases that are usually longer and more specific. They describe a broad category of… Read more

Impressions

An impression is a metric that lets you know how many times people saw your links (on search), ads, or content (on social media).

Inbound Links (IBL)

IBL stands for inbound links, links that come from another website or blog to your website. They are essential for your SEO… Read more

WordPress (WP)

WordPress (WP) is a content management system (CMS) that lets you create a website or blog, as it’s free and open-source software.

XML Sitemap

XML sitemap, or Extensible Markup Language, a file on your website that helps search engines find, crawl, and index pages.

Unique visitor

UV stands for unique visitor, a person who visits a website at least once during a specified period… Read more

UTM Tags

UTM stands for Urchin Tracking Module, a code you add to the end of a URL/link to track analytics through digital analytics… Read more

SEO

SEO stands for search engine optimization, a process that improves a website’s organic ranking on search results (SERPs).

Schema Markup

Schema markup is a code that helps search engines better understand, display and rank your site’s content. It provides structured data… Read more

Social Media SEO

Social media SEO is the process of optimizing your social media pages and content… Read more

SERP

SERP stands for search engine results page, the list of results that appears after you enter a query into a search like Google.

API

API stands for application programming interface, a set of instructions that lets apps and software “talk” with each other.

Analytics

Analytics is the process of collecting and analyzing data to gain insights and drive decision-making… Read more

PageRank

PageRank (PR) is an algorithm Google uses to rank your website in search engine results. The algorithm assigns a “rank”… Read more

Alt Text

Alt text, or alt descriptions, is a text description of an image. It improves accessibility for visual impairment and helps search engines… Read more

Algorithm

Algorithm is a code that decides which content to show users – for example on social media, search engines, and other apps.

SEM

SEM stands for search engine marketing, a process of using organic and paid strategies to appear in search engine results (SERPs).

CTR

Click Through Rate (CTR) is a metric that measures how often people who see your ad end up clicking on it.

Domain Authority

Domain Authority (DA) is a ranking score from 1 to 100, with 1 being the lowest and 100 being the highest.

CVR

Conversion rate (CVR) is the percentage of people who took action from the total who saw your offer, landing page, etc.

CTA

A call to action (CTA) is a sentence or a set of elements that motivate people to take action.

OBL: Outbound Link

OBL stands for an outbound link. These are links from your website to another website… Read more

URL

URL stands for Uniform Resource Locator, a string that identifies a location on the internet… Read more

Bounce Rate

Bounce rate measures how often users leave your website after viewing just one page. A high bounce rate is high is a bad sign.

Backlink

A backlink is a link from one website to another external site. Backlinks play an essential role in SEO. Read more

AIDA

AIDA stands for Attention, Interest, Desire, and Action. It’s a model to capture people’s attention, generate interest and desire, and encourage action.

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