What is Page Authority?

Page authority (PA) is a score that indicates the likelihood that a page will rank well in Google search results.

Page authority is calculated by taking into account several factors, including:

• the number of links pointing to the page;
• its content and structure (ex., title, meta description);
• the domain name of the site from which it originates;
• how long Google has indexed the page.

Google determines what pages are most likely relevant to users based on their search queries and browsing history. As a result, you should ensure that your pages have the highest possible Google ranking.

Also, your page will be linked by others if your content is more relevant and quality-focused.

The higher the PA score, the easier it is for a page to rank.