An avatar is an image or physical representation of a person that can be used on websites, social media platforms, and other digital spaces. It can include profile pictures, photos, and fictional characters.
Avatars are mainly used on platforms such as Facebook and Twitter, where users tend to have their own unique looks.
Companies and brands can also use avatars for promotional purposes. For example, by using an avatar image, brands can increase the likelihood that people will click through to their page or ad and engage with them in some way.