Competitive intelligence (CI) is collecting and analyzing information about your competition. This includes their products, pricing, marketing strategies, and more.
The goal is to make better business decisions and improve your business. To do this, you need to understand your business goals and objectives. It helps you identify which areas are the most important to track.
Once you have a plan in place, you can start collecting data. You can do this through market research, online research, and even speaking with people and employees of your competitor.
The key is gathering as much information as possible.